Savoy is an area in the French Alps that we decided to import our herbs from, as well as barrels we would import from wineries in the area.
Artemisia is an herb that grows in the French Alps that we wanted to use in the beer making process rather than barely or wheat.
Petillant is french for mildly and slowly effervescing, which matched our brand perfectly and encapsulated the idea we had for this product.
Just like Stella Artois, Petillant too has special glasses that they are served in. To the left is the hourglass glass for the Petillant Noir and to the right is the flute glass meant for the Petillant Blanc to be served in.
Our packaging shows three Petillant Blanc's and three Petillant Noir's. This was so you weren't stuck with six of the same beer, we wanted you to experience both tastes.
We wanted to construct a mini Eiffel Tower that could be set up and displayed at festivals and concerts such as OKC Fest. Here would give out free samples of Petillant, and we also chose places that require wristbands in order to buy alcohol.
For one of our out of home advertisements we wanted to utilize Never Wet, which is a substance that repels water. The plan? Using a stencil we spray the Never Wet on sidewalks and streets so when it rains people will know that Petillant is only a short walk away.